ClassPass has become one of the most talked-about names in fitness as the $30 billion health and fitness industry continues to grow in the US. Here’s how the subscription works, what it costs, and why users say it actually keeps them moving.
How does ClassPass work in 2026?
ClassPass is a subscription that gives members access to thousands of studios and classes in their city through a single app, using a credit system instead of unlimited access. Members purchase a set number of credits each month and use them for courses they have booked.
Popular boutique courses can cost up to 9 credits, while general courses can cost as little as 1 or 2. ClassPass launched in 2013 with a flat monthly fee of $45 for five courses, regardless of type or location, but prices now vary by market. The company works with more than 8,500 studios in over 50 cities. As of January 2025, 94% of users were completely new to the venues they booked through ClassPass, a sign that the app is guiding members to studios they wouldn’t have found on their own. The broader fitness industry has grown at 3% to 4% annually over the past decade, with boutique studios now generating more than 35% of revenue.
Why does ClassPass keep members coming back?
It is said that variety and not a single training session is what keeps members engaged Jeff BladtSenior Vice President of Pricing and Marketplace at ClassPass parent company Playlist.
“ClassPass solves all of these fundamental problems that keep people from developing a fitness habit,” says Bladt told Forbes. He pointed out that price, discovery and availability are the biggest friction points that keep people from sticking with a routine. The credit system also creates urgency. A member with 40 credits and a month to use it needs to plan ahead, and the “use it or lose it” structure forces members to catch up after a missed week rather than walk away. Bladt describes fitness as a “habit-forming frequency thing,” and the product is based on that behavior. Locking users into one studio or modality, he argues, can lead to short-term engagement but long-term fatigue. The pattern Playlist sees is members starting with yoga, moving to Pilates, trying strength training and trying recovery services.
What courses and services can you book with ClassPass?
ClassPass members can book yoga, Pilates, spin, and boxing alongside newer favorites like HIIT, barre, and dance cardio. The app also shows trending formats like aerial yoga and, beyond fitness, also includes recovery services like massage and meditation as well as beauty appointments like nail and haircuts.
This breadth aligns with what research identified as the fastest-growing fitness activities of 2017, including event classes, equipment-based classes, HIIT, barre, yoga and HIIT small group training. writer Alina Tang said in one piece for medium that she has tried more than 30 different studios since signing up, including yoga, spin, boxing, Pilates, Zumba and boot camps. “It wasn’t until I started using ClassPass that I discovered the joy of training,” she wrote. “Not just for results, but for pure pleasure.”
How much does ClassPass cost?
ClassPass pricing varies by city and is based on credit rather than an unlimited flat rate. When the company launched in 2013, members paid $45 per month for five courses, regardless of course type or location.
This model has been replaced with tiered credit packages, where members choose how many credits they want each month and spend them on the courses they book. The cost per course varies, with high-demand boutique sessions being at the higher end and standard offerings being significantly cheaper. Pricing also varies by location, as ClassPass operates in more than 50 cities and partners with over 8,500 studios, so the same package may unlock a different number of courses in different markets. The monthly credit structure gives members a built-in goal and deadline to use what they paid for, which Playlist’s Jeff Bladt described as central to how the product reinforces a fitness habit.
